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An increasing number of Guardian pieces seem to be thinly-disguised advertorials.

When Adele's last album arrived it ran pieces about the awesomeness of Adele for days without a break, until it became a running joke in the comments.

Of course it's impossible to prove the content was bought and paid for, but unless the editor is the biggest Adele fan in the world in the history of ever it's hard to imagine the staff at an international daily spontaneously filing Adele puff pieces without prompting.



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