I'm sure the tech was part of it, but my guess is that they were mostly buying it for the ready made team.
I think this is pretty similar to the Monsanto acquisition of Climate Corporation (where I worked) several years ago.
If you're a big traditional company, building an innovative technology team from scratch is really hard, even if you're willing to spend a lot of money on it. It takes a lot of time and effort, and you probably don't have the internal leaders or culture to attract top talent.
Buying a promising startup and continuing to operate it as an independent organization is a straightforward (if expensive) way to solve this bootstrapping problem. From a strategic perspective, it can make complete sense if the opportunity cost of getting a product to market a year or two late can be measured in billions of dollars. There are a lot of advantages to being first to market.
I think this is pretty similar to the Monsanto acquisition of Climate Corporation (where I worked) several years ago.
If you're a big traditional company, building an innovative technology team from scratch is really hard, even if you're willing to spend a lot of money on it. It takes a lot of time and effort, and you probably don't have the internal leaders or culture to attract top talent.
Buying a promising startup and continuing to operate it as an independent organization is a straightforward (if expensive) way to solve this bootstrapping problem. From a strategic perspective, it can make complete sense if the opportunity cost of getting a product to market a year or two late can be measured in billions of dollars. There are a lot of advantages to being first to market.