For a single store, or family business, that's equitable and I'd opt in by shopping there or visiting the website. On the web the small business is often the artisanal butcher, small crafts or the one HN reader running their side project trying to compete with IBM. Happy to share some data. Happy to help and try and support by giving you my money.
The web is mostly not like this. The ad and tracker networks are on multiple sites and are so agressive and successful at retargeting that it almost induces paranoia. Sadly out of ignorance the innocent small business is using a network that's borg like in their assimilation of everywhere.
Tesco, Forbes and the agressively multi round funded startups can fuck off. Especially as they give no shits for apparently anything. Fuck that man, get bigger fast. Let me show you this ad for VisualThing++ for the 96th time, even though it's well over a week since you accidentally clicked on the maximise on rollover sound playing flash abortion.
Back when I was being persuaded that all advertising and tracking online was becoming evil I'd innocently visit somewhere work connected say SEOMoz, as was, then see ads for them EVERYWHERE, for ages. Like the bad commission only salesman who ruins parties and friendships with only one topic of conversation I'd go read something in the evening on sports and the ads would be having a conversation about Moz, or random startup service we looked at for work. WTF man fuck off and stop following me!
Even on the web the good ol days, as you describe them, wouldn't be so bad, but that's not what we have. Not even close.
The web is mostly not like this. The ad and tracker networks are on multiple sites and are so agressive and successful at retargeting that it almost induces paranoia. Sadly out of ignorance the innocent small business is using a network that's borg like in their assimilation of everywhere.
Tesco, Forbes and the agressively multi round funded startups can fuck off. Especially as they give no shits for apparently anything. Fuck that man, get bigger fast. Let me show you this ad for VisualThing++ for the 96th time, even though it's well over a week since you accidentally clicked on the maximise on rollover sound playing flash abortion.
Back when I was being persuaded that all advertising and tracking online was becoming evil I'd innocently visit somewhere work connected say SEOMoz, as was, then see ads for them EVERYWHERE, for ages. Like the bad commission only salesman who ruins parties and friendships with only one topic of conversation I'd go read something in the evening on sports and the ads would be having a conversation about Moz, or random startup service we looked at for work. WTF man fuck off and stop following me!
Even on the web the good ol days, as you describe them, wouldn't be so bad, but that's not what we have. Not even close.