Boxes take a lot of love (and heavy machinery) to make. :) But seriously we're actually really competitive with companies who do a similar quality of unbranded boxes. For custom options, we offer a lot more options and finishes, but with a way less cost + quantity commitment. :) For example, many printers do digital printing if you want a small volume -- we do all lithographic printing, which means the highest resolution, stunning Pantone colours, fluorescent/pastel/metallic inks, metallic hot-stamping...