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Uber could have participated by changing the surge pricing to 20X, 100X or some similarly high number. That's not to say that they should have.

A lot of the anger at Uber is also due to their CEO being an economic advisor to Trump.

Meanwhile, Lyft played this perfectly. Stayed out of the fray and then donated $1MM to the ACLU.



If Uber increased surge pricing they would be accused of trying to make more money off of the protest. It would probably be a worse PR disaster than removing surge pricing




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