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  Scroll Tracking, Engagement Tracking (riveted.js), Outbound Link Tracking and lots of other things that are not in the default GA setup.
I understand why a site owner would want those things, but as a user it is terrifying! This is why I run an ad blocker.


Tracking & analytics are great, but respect for user privacy should be greater. The current state of analytics is too intrusive to user privacy. Hence we decided to get rid of all analytics from our website (https://ipapi.co). </Shameless plug>


Understandable - and I think people don't know enough of what Analytics solutions are doing behind the scenes for sure.

In GA's case, none of this is personally identifiable (Google actively strips info which could be PII out of listings), and the way Scroll Tracking is implemented could only ever be used in aggregate. So that is something.




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