I think Ben Thompson's take on live-TV-on-Twitter is spot on:
"Twitter is still selling the exact same value the service offered back in 2006 — 'live commentary, live connections, live conversations' — and the only product ideas are to do what old media like television does, but worse: becoming the first screen for what is happening now means a screen that is smaller, more laggy, and, critically, in the way of seeing the actual tweets one might care about. It’s also an example of the worst sort of product thinking: simply doing what was done before, but digitally." [1]
Trying to replicate live TV - a market whose margins are currently contracting - is likely to mean preparing for a bloodbath.
"Twitter is still selling the exact same value the service offered back in 2006 — 'live commentary, live connections, live conversations' — and the only product ideas are to do what old media like television does, but worse: becoming the first screen for what is happening now means a screen that is smaller, more laggy, and, critically, in the way of seeing the actual tweets one might care about. It’s also an example of the worst sort of product thinking: simply doing what was done before, but digitally." [1]
Trying to replicate live TV - a market whose margins are currently contracting - is likely to mean preparing for a bloodbath.
[1] https://stratechery.com/2017/twitter-live-and-luck/