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Many people, myself included, bristled and groaned every time some company decided it was important to "wow" me with their Flash animation when I first visited their web page.

And then again when I clicked the "Home" link.

And then again when I revisited it a few days later to remember what their phone number was.

And then again, 6 months later, when I clicked the bookmark I had saved in an effort to remember what it was and why I saved it.



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