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"I think [Steve Jobs'] choice of a minimalist aesthetic comes from his fear of making the wrong aesthetic choice."

If Alan Deutschman is correct, you are in good company.

That said, I think many people forget that, while it's harder to screw up a "minimalist" design, it's also harder to create truly outstanding minimal design. The recent minimalism trend only perpetuates the conflation of simplicity and easiness.

People also seem to conflate functional and aesthetic minimalism a lot.



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