...and the occasional IP hiccup is the logical outcome. In this case, it should be simple enough to maybe even turn this into a microscopic PR win with swift application of money.
But there is one more if: if the box design was commissioned into the subcontractor chain by Target and not by Netflix (with Netflix only licencing the Blu-ray content), then no company will consider themselves responsible: not Netflix, because they really had nothing to do with the box design and not Target, because the bad PR will appear in front of Netflix's door.
But there is one more if: if the box design was commissioned into the subcontractor chain by Target and not by Netflix (with Netflix only licencing the Blu-ray content), then no company will consider themselves responsible: not Netflix, because they really had nothing to do with the box design and not Target, because the bad PR will appear in front of Netflix's door.