My "normal" grocery store has Amy's and the like in a special section I think of as the "food for hippies who didn't have time to go to Whole Foods today" section. They also keep all the "environmentally friendly" cleaners and such in the same area. (I believe it is technically referred to as the "natural foods" section, but none-the-less the point is that they actually segregate the expensive, organic, natural, enviro-friendly, etc stuff off into a little store within a store.)