Well, it might be just me, but I think the best place to position your brand the strongest online is your domain. That is where you should put your resources. Relying in such a big way on Facebook that a lot of companies seem to do just seems ludicrous. Especially now. Why would a business EVER want to put their marketing strategy's balls firmly in Facebook's control?
(I'm using the generic "you" here, not specifically you hartror)
Their "marketing strategy's balls" are firmly in Facebook's control regardless, because their customers don't have a firm grasp of the distinction between a Facebook page and a stand-alone domain. (In terms of what it takes for a Facebook page to disappear vs. a domain.)
(I'm using the generic "you" here, not specifically you hartror)