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> When you say “many” videos are AV1-encoded, it makes me wonder why other videos aren’t AV1-encoded

They will be eventually. The priority goes to the videos with the highest trending view counts because that's where the bandwidth savings are going to be the most significant. This video is five days old and has an AV1 encode:

https://www.youtube.com/watch?v=j8oD9jlCFJw

Whereas this video which has been there for nearly 7 years does not yet have an AV1 encode:

https://www.youtube.com/watch?v=Dqf1BdsV5WE

With only 7,777 views it doesn't matter that much if it has an AV1 encode (or even a VP9 encode really). The bandwidth savings won't be that significant for the number of views it gets.



Also consider that all video have a H264 encoding to play on low end devices.

Any additional encoding, in VP9 or AV1, is an additional cost as the H264 encoding cannot be avoided.

Even VP9 is not used for all video. Only if the video is 4K or 2K7, or has a high number of view.


> Even VP9 is not used for all video. Only if the video is 4K or 2K7, or has a high number of view.

No, the low view count video example I provided above has VP9 encodes for all resolutions, 144p through to 1080p.

Lots of low view count videos are encoded in VP9. But when VP9 was new it followed the same approach AV1 is following now: high trending view count videos get the priority.




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