This one line sums up all the issues of the Enterprise and Health care information technology and everything that is broken about it.

Startupreneurs who are looking to white-label to enterprise, STOP. dont waste your time.

I'm developing software for a health organization in Canada, and you should see the reactions I get from users when they realize that I listened to their concerns and tailored the software to them. I feel like Santa at Christmas.

And the person writing the software never uses it either. The definitive recipe for shitty enterprise apps the world over.

And hardly anyone ever sees it in action, so it's harder and costlier to attract talented developers.