I think there's a pyramid of automation. Something like

    1. Set an alarm on a phone
    ...
    4. Basic Excel formulae
    5. Excel Wizard
    ...
    7. JavaScript copy-paste coder
    ...
    10. Professional programmer 
 

The original post suggested that there are more and more incentives for people to push themselves up the ladder. I don't think it'll necessarily mean a whole segment of people people jump from 2 to 10; rather, I think peopel trying to get an edge in the job market could shift up a bit, taking the distribution higher. So Excel users will become Excel wizards, word processor users become HTML coders, etc