Although you appear to have been marked down for this, I kind of agree. Not that Apple paid him of course but that there is no real news in this article? If any other person had written this (not mainstream), I would argue no one would read it. It certainly wouldn't have made front page HN. It doesn't teach me anything I didn't already know and even if I didn't know it, it poses no real value apart from being very sales heavy.

EDIT: Spelling mistake