I framed the post around Sqoot's apology because that was what gave me the idea. I didn't intend to slap them around any more than they have been. It's just an example of what I think was meant to be a genuine apology that fell totally flat.
But yes, my central point is that when someone (or the whole Internet) is pissed off at you, you have their attention and a chance to turn things around, if you have the right goals in mind. Nurturing your relationship with your customer(s) or audience is likely more important than saving face or winning an argument.
I wasn't knocking you at all- sorry if it seemed that way! I was merely saying it's unfortunate that the discussion is going to focus too much on what made you think of this post (this particularly hot-button issue around women in tech), instead of the post itself, in which you included some really useful and practical advice for everyone. Proper apologies to win customer loyalty is a huge and important idea.
That was my impression, too. You weren't grandstanding or sounding sanctimonious, but rather saw an opportunity to write an informative article using Sqoot at an example. It was well-written and entertaining. Thanks for writing it!
But yes, my central point is that when someone (or the whole Internet) is pissed off at you, you have their attention and a chance to turn things around, if you have the right goals in mind. Nurturing your relationship with your customer(s) or audience is likely more important than saving face or winning an argument.