FTC regs are covered in our Terms and FAQ, and its the responsibility of the sharer to disclose.
BUT that being said, I think there is a big opportunity here - to make the disclosure automatic AND possibly even user friendly. Right now disclosures are really ugly and create friction in the user experience, maybe we can fix this.
And if the refer.ly brand becomes widely known and recognized, that would help too. Definitely something we want to help sharers do in the most streamlined way possible
Agreed, my personal preference is an iframe from a user experience perspective although from an engineering standpoint this could be a nightmare. The interstitial is somewhat industry standard, but feels very high friction. Thoughts on which is better in your opinion?
I like the iframe idea - it could actually be interesting to try to write the disclosure as marketing copy to join Refer.ly.
EG "[Firstname] thought you'd love [product name] from [vendor]. For spreading the love [firstname] gets a referral fee if you buy! Find out how you can start making money referring friends to products that you love too with Refer.ly today!"
BUT that being said, I think there is a big opportunity here - to make the disclosure automatic AND possibly even user friendly. Right now disclosures are really ugly and create friction in the user experience, maybe we can fix this.
And if the refer.ly brand becomes widely known and recognized, that would help too. Definitely something we want to help sharers do in the most streamlined way possible