I'm in the camp (which might be naive) that if there are alternatives people wouldn't download illegally (as much). I never illegally copy Indie games or movies simply as they are easy to buy. The perceived pressure of 'pirating' might get people in the EU streaming content at the same time the US gets it within our lifetime. Without that pressure, there is no incentive for this. All people I know would never download/watch illegally if they could watch legally. This is simply not the case and so pressure needs to build in order to force the issue.