New! is a fairly... new.. advertising agency from my country, Lithuania. They are trying to become better known, so this is without a doubt a targeted publicity stunt ("Look how well it worked for Dustin Curtis to redesign American Airlines! I guess we can do something similar!")

And as that, it's pretty bad. Not only did they showed poor design (in a sense of "how it works") skills, but also left a bad impression as a studio.