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I believe the next shift in the economy is towards an "Entertainment Economy" (we're currently in an Service Economy, or least the Western world is). Which means everything we do has to be part of some sort of entertainment or experience. Anything that is a commodity, such as car, train, plane, or bus, is no longer going to yield high profits. For example, it means companies like BMW, Mercedes, Porsche, will win out, because they no longer sell something that gets you from point A to point B, but rather they sell you the Ultimate Driving Machineā„¢. Heck, even cycling is now more of an "experience" than a car. Cars are just plain boring to my generation.


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