Ironically, we just ended up not watching it that weekend, and as a consequence, we never ended up going out to see Prometheus while it was in theaters. Not out of spite or anything, just that watching the two movies in sequence had been our plan, and the plan had been broken. So the studio lost two sales resulting from a vain attempt to restrict one.

This is why I don't get Hollywood and all of the cable providers. It isn't like pirating software, where it is usually an inferior product due to updates and the like. Instead, pirating video (movies and TV) is truly the best form of the product you can get. Music finally went the right way after a handful of years full of DRM - we can only hope the same will happen with video.

Sometimes pirated software off better. Some games might have DRM and require an always on internet connection to authenticate so you can play. Pirated games might have no such limitations.