Yup. Apple has been putting together a CPU team for a long long time now, including high-perf simulators, libraries, etc. etc.
However, the point about this catching up to them and biting them is a real possibility. Now, they have a lot of discipline, it seems, and that is critical. The other part is having a very tightly closed platform with control of the entire toolchain.
However, the point about this catching up to them and biting them is a real possibility. Now, they have a lot of discipline, it seems, and that is critical. The other part is having a very tightly closed platform with control of the entire toolchain.