Virtually all business go through an early life-cycle with the oft-talked about "trough of sorrow", AKA "desperation". Some make it past this stage and succeed, most fail miserably. Why would anyone think desperation is something that they have to (or even could) introduce themselves? Or that it would be a success factor, when it is something virtually every business experiences at some point naturally (and the vast majority fail anyway)?

Also, this is a very first world definition of "desperation".