Over the years I have certainly seen what I think are cases of hindsight or survivorship bias where people think "if I want to be Steve Jobs I have to be a jerk!" People can work this in a PR push like Forstall may have done in the BW profile.
Sure, and I'll bet it's all in the family of psychological rationalization. I've never read it, but maybe one can come out of "What Color Is Your Parachute?" with the answer, "be Steve Jobs," or one of those old-timey employment predictors like "You are: A Jerk; Possible careers: Steve Jobs or bad police officer."
