Funnily, this started because their trying to avoid perceived insta shadow banning.

Yes, this sort of thing has been a plague against the English language for a few years now, responsible for such ugly constructions as "to unalive".

(I understand and respect the linguists who would maintain a descriptivist view of this sort of thing, but I'm not a linguist and I'm not required to suspend my aesthetic opinions whenever an ugly fashion rears its head.)