This is an entirely valid point - not sure why you're being downvoted. I recently participated on a project with a client whose product name was synonymous with an alternate spelling of a rare skin disease.

We brought up our concerns about it in development, but they resisted. Their product displaced the skin disease search results in a matter of weeks after launch.

My point being: names are just names, but they can make or break through connotations depending on how well delivery is executed.