Wasn't that also the point of them acquiring Tazo back when?

Tazo teas don't have the reputation of being high-end enough to fetch the prices teavana teas do. I drink some of them, but boy, they ain't cheap.

I mean Teavana, but in hindsight that same comment applies to Starbucks as well.

Except Tazo is pretty pedestrian, the General Foods International Coffees of tea.

http://dailyshotofcoffee.com/candied-coffee/