I wasn't the downvoter, but I suspect they may have been pointing out you are missing the forest for the trees.

"The people" don't need detailed explanations about why one form of technology is "more secure" than another. Instead they need motivation to care about security from their government.

Yes I understand that. But in my case, even being into computers, and wanting privacy, I dind't even know where to begin. A friend of mine told me he is in that exact position right now: he doesn't bother, because he does not have a full picture, and thinks he won't be safe should the government decide to target him. Here's another case: someone I know needed to protect some data and store it. I gave him fool-proof steps on how to do that, and explained how it worked. How did it end? He just stored everything unsafely in a pendrive and took it with him everywhere, he even sleeped with it. Granted, he was safe from a warrant to confiscate his PC, I concede that. But it was a pain and he probably had deleted the files from the PC insecurely, so it was in vane.

Security and "being able to sleep" is more about understanding, and less about installing things on your PC. If everyone suddenly started encrypting their emails, of course we would be safer. But nobody is going to bother doing that, if they don't really feel safe (because they don't understand how safe they are, or which risks they are taking).

TL;DR - To sum up, even if you get people to want privacy, there is quite more work to do after that. People have lives to live, and if the cost of privacy is becoming a security expert, in most cases they won't bother.