Ok, maybe there isn't else they can do. That doesn't mean that this rebranding i... | Hacker News

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dbecker on Jan 30, 2013 | parent | context | favorite | on: RIM Changes Company Name to BlackBerry

Ok, maybe there isn't else they can do. That doesn't mean that this rebranding is going to help.

roc on Jan 31, 2013 [–]

Of course not. But it isn't the problem either. It's just a PR shrug.

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