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For memory, there's the "Lost in the mall" technique for implanting false memories. It exploits an effect known as memory conformity where people's memories of an event tend to converge after discussing it together.

http://en.wikipedia.org/wiki/Lost_in_the_mall_technique

http://en.wikipedia.org/wiki/Memory_conformity

Not sure what you mean by beliefs.

There was also an experiment on split-brain patients (the connection between the left and right hemispheres is severed) where they'd show a command like "WALK" to the patient's right hemisphere only. They'd get up and walk. But since language is often localized to the left hemisphere, if you talk to them you are talking to the left hemisphere only, which did not see the command. Instead of saying something like "I don't know", they would make up a plausible reason to get up like "I'm getting a drink".

Does that count? It exploits what we know about the visual system (half of the visual field goes to each hemisphere) and localization of a particular function (language) in a patient with a specific disability (their corpus collosum is severed, which is mostly asymptomatic) to produce a completely strange result (invention of a motive).



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