The Box is more than a history of container transport and its world-changing impact. It's a real lesson for entrepreneurs: Visionary takes on tradition-bound oligopoly; regulators can't cope with radical concept; international standards committees are about settling past political grievances and settling for laughable compromises, rather than setting the best course future efficiencies.

Highly recommend, as did Bill Gates, who ties it explicitly to developments in computing:

http://www.gatesnotes.com/Books/The-Box