How do you know that it's only a minority of users that are deploying some way of blocking advertisement in their browsers?
I'm genuinely interested and I'm raising the question as you stated it as a matter of fact.
Even if you never installed an adblocker, "Adblock Plus" has been downloaded over 19.5 million times for Firefox, "NoScript" has been downloaded over 2 million times for Firefox.
Sufficient to say, there's an increasing amount of web sites and newspapers that have "adblocking detection" and suggest/beg that you disable it these days.
[1] Full disclosure, I block ads because a lot of site owners go too far. I have no hard feelings about it. Sucks to be them, but what can I do. I whitelist sites that behave and have decent/good content.
I mostly wanted to indicate that it's a bit unreasonable to assume that because one person (grkvlt) does not install an adblocker - it's safe to assume almost no one does, as insinuated
grkvlt's comment (at least by how I interpreted it).
That said, of course the usage numbers I quickly retrieved from Mozillas Add-ons for Firefox page - are not conclusive of total adblocker installment. I took two sample add-ons. There are at least a dozen add-ons just for Firefox. Even Firefox itself has adblocking capabilities by the way.
I'm genuinely interested and I'm raising the question as you stated it as a matter of fact.
Even if you never installed an adblocker, "Adblock Plus" has been downloaded over 19.5 million times for Firefox, "NoScript" has been downloaded over 2 million times for Firefox.
Sufficient to say, there's an increasing amount of web sites and newspapers that have "adblocking detection" and suggest/beg that you disable it these days.
[1] Full disclosure, I block ads because a lot of site owners go too far. I have no hard feelings about it. Sucks to be them, but what can I do. I whitelist sites that behave and have decent/good content.